Seller’s Program


Have you ever heard of a real estate broker/agent being recognized for the amount of money they save their clients in commissions? If not, you haven’t heard about List4Less™ Real Estate!

We list and sell homes throughout California for a flat fee of just $3,995. That’s right, just $3,995 total listing broker commissions, regardless of selling price, and paid only when your home sells…and NO HIDDEN COSTS!

How can we do this?  Please read on…

In a typical real estate transaction, there is an agent representing the seller (the listing agent), and an agent representing the buyer (the buyer’s agent).  In a traditional real estate transaction, the listing agent and the buyer’s agent would split a 6% commission (3% to the listing agent and 3% to the buyer’s agent).  For example, on a $400,000 home, the listing agent would receive $12,000, and the buyers agent would receive $12,000, for a total of $24,000 in commissions!  As you may know, this is typically paid by the seller upon the close of escrow.  This money is coming directly out of the seller’s home’s equity!

Our new approach…

List4Less will provide full service marketing of your home for a flat fee of just $3,995 on the listing agent side of the transaction.  Referring back to our earlier example, on a $400,000 home, the traditional listing agent commission is 3% or $12,000.  At List4Less, we don’t charge $12,000.  Our flat-fee is just $3,995, saving the seller over $8,000.  If the home is valued greater than $400,000, the seller saves even more!

Next we come to the buyers side of the transaction…the other 3%.  Since it is our objective to sell every home as quickly as possible, we always encourage our listing clients to offer a reasonable commission to the buyer’s side.  Even though we do everything we can to find a buyer for our listings, the vast majority of buyers are being represented by third-party buyer agents.  The traditional commission for these buyers agents is a full 3%.  However, to save even more money, you should only offer whatever the prevailing rate of current listings rates are in your area at the time of your listing.  At the time of this writing, the prevailing buyers agent commission rate is 2.5%.  Remember, commissions are completely negotiable, and you don’t have to offer the prevailing rate, but this is our recommendation to help expedite the sale of your home.

Before I became a real estate broker, I had listed five homes over the years through local brokers/agents. I was frustrated with the outrageous commissions I paid. The service they performed was almost the same regardless of whether a home was valued at $200,000 or $500,000, but the 6% traditional commissions I paid was very different between the two values…at $200,000 the 6% commission is $12,000. A home sold at $500,000, the traditional 6% commission is $30,000. As my daughter would say… “What’s up with that?”

Typically, brokers and agents are rewarded, and recognized by their peers, on the commissions they bring in to their office. The last real estate agent I hired, before I became a broker, bragged about being a “Top Producer” in her office of 50+ agents. In a competitive society, there was something really wrong with the traditional real estate business model…I thought “there must be a better way”.

So, I decided to start my own real estate company. A company where I would turn traditional real estate upside down!

I started List4Less™ Real Estate! I do things differently and I do things the same way…here’s how… I view what I do as being rewarded on the amount of money I save my clients! By helping my clients save money on broker commissions, I benefit from a volume of property listings.  As a result of the increased number of listings that accompany a discount commission structure, I am able to make a successful living without charging higher commission rates.

Each home I list for sale is run through a special 12-point program that maximizes exposure and draws buyers to your home. This includes…entry into the MLS®, local advertising, open houses, attractive yard signs, well-designed and attractive home specification flyers (including professional grade home photos, 360 virtual tours, drone images and videography), website and Internet search engine marketing, promotions to other Realtor agents and offices, plus much, much more – at no additional cost!

This program provides a comprehensive real estate marketing plan for your property…AND…you won’t pay anything unless your home sells. Finally, you won’t be locked into a lengthy listing contract!

So, I invite you to break from tradition, save a lot of money, and put your trust in List4Less Real Estate to sell your home.

Turning Traditional Real Estate…Upside Down!“™

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